Every website we design is mobile friendly—your site will always be viewable and function properly from any modern mobile device. That said, maybe you want to take your mobile strategy even further. A strong trend toward mobile-SPECIFIC websites is emerging…and for good reason.

Like the name suggests, mobile-specific websites are formatted specifically for site visitors accessing websites on their mobile devices, offering the best user experience for those visitors. These site designs are quickly becoming the new standard for internet searching on mobile phones because they both function and look much like an app—big buttons, limited scrolling, quick navigation, etc.

According to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. And what happens when site visitors enjoy navigating around your site? They stay on your site longer, they engage with your brand longer and you have a higher chance of getting them to do business with you.